Branding for the 67% Project. 67% of American women are a size 14 and up, yet they make up less than 2% of the images we see every day in the media. The 67% Project is an initiative to increase awareness of this gap. In partnership with Lane Bryant and Aerie.
The 67% Project was recognized as a finalist in Fast Company's World Changing Ideas Awards, which aims to showcase projects representing the best combination of creative problem solving and potential to change our world for the better.